7 Reasons You Need A Vibrant Digital Profile
by Joanne Tombrakos
LinkedIn is estimated to have more than 187 million members in over 200 countries and territories. They count executives from all Fortune 500 companies. Its corporate talent solutions are said to be used by 85 of the Fortune 100. Information is being shared in more than one million LinkedIn Groups. And yet many people don’t have a profile. Or worse, they have one that looks like an untended flower garden.
On the one hand I understand their reticence. All this on-line stuff can be a bit overwhelming. If you’re not careful and not smart about it, you can waste a lot of time. And then there is that privacy thing. The people that hold back often think that not having an online profile will somehow protect their privacy. They’re not even aware that can backfire on them. So rather than take control of it and get with the program, they continue to downplay the importance of having a robust and vibrant digital profile.
The new reality is you need a digital profile. It’s not an option if you are looking to earn a living, stay marketable, maintain and expand your networks and connections, and grow your business. The choices of what that will include are vast and will vary dependent on your needs and want you want to achieve. But the one place that I believe is a must, across the board, is LinkedIn.
While I think the numbers above speak for themselves here are seven more reasons to consider.
- First impressions do count! Today they happen on-line as often as they do in person. This is a chance to virtually make yours memorable.
- Prospective employers, potential business connections and new clients are searching your name in advance of your first meeting.Whether it concerns a job or a business deal, LinkedIn is a great resource. If your page comes up blank you wasted an opportunity to garner interest.
- Digital profiles are making the resume a formality. Resumes are still important. But without a well-written online profile you might never get a chance to send it.
- If someone cannot find your LinkedIn profile, you are sending a red flag that you might have something to hide.
- Your digital profile is a reflection of who you are, what you’ve done and what you’d like to do. It makes sense to have it read well and be interesting. And yes, you must include a photo!
- Your on-line profile is an opportunity to tell your story the way you want it told. Whether you prefer the term branding your image over selling yourself, it is all storytelling. This is your chance to tell yours in a way that highlights your strengths and downplays those other areas that may not be so strong.
- Your digital profile is an asset to building your personal and professional brand. It shows not just who you are, but how you interact. For a digital profile to be vibrant and robust you’re going to have to do a little more than just have a shiny shingle. You’re going to need to share some of that great expertise and information you’ve been hoarding until now.
If you’ve read this far I dare you to go take a look at your profile.
Is it up to snuff or in need of a makeover?
Do you even have a profile?
Joanne Tombrakos is a thought leader, coach and writer sharing perspective and practical advice on living and working in the digital age atwww.joannetombrakos.com She is the author of It Takes An Egg Timer, A Guide To Creating The Time For Your Life.