Authentic Cover Letters – It’s ok to be you!

I wanted to share one of our dear jane client’s cover letter with you and feel free to forward this sample to your friends and colleagues.  I have changed the names to protect the innocent 🙂 and received permission from this client to share her cover letter with you.

What is amazing about this cover letter is that our client communicates her passion, dedication to her hobby/sports interests, and professionalism within this letter.

She is a stay at home mom re-entering the workforce and this job is 10 minutes from her home and she has never had any retail experience.

Based on her research of the company she realized that her personal and professional values are aligned with Patagonia’s values.

I love cover letters like this. Based on my former recruiting experience and now my coaching experience, I know that 50% of hiring managers and human resource professionals read cover letters and 50% of them don’t. It’s so important if you want your cover letter to be read to make it real, authentic and personable. It’s crucial to show the future hiring manager or hr representative that you have done your homework on the company you are applying for and that you have a real interest in working at the company you are targeting.


Jane Doe

1111 Doe Lane

Encinitas, Ca  92024

Patagonia                                                     August 2, 2010

2185 San Elijo Avenue

Cardiff-by-the-Sea, CA  92007

John Does, Manager

Jane Doe, Assistant Manager

Dear Jane and John,

Patagonia in Cardiff first caught my eye because of my love of surfing and the store’s emphasis on surfing.  The special events, community enrichment and the inventory were of interest to me and I saw the benefits Patagonia was providing to our coastal area.

Now that my children are grown and I desire to reenter the work force, I looked for a company with a philosophy that matched mine.  I researched Patagonia and found a connection to the corporate values and operations, besides just the great products.  I appreciate the innovation and constant desire to improve products; the commitment to deal with factories that meet Patagonia standards; and the company’s choice to look for ways to be “green”.

In addition, I feel a connection to the people who make up Patagonia because I too am an active, environmentally conscious, outdoor loving person.  I wear Patagonia clothing and can personally attest to its durability, quality and style.

I would like to bring my current skills and past sales experience to the Patagonia Cardiff store as a part time employee.  I know I could add value to the team and look forward to the opportunity to work for Patagonia.  I am available immediately and have no schedule limitations. My completed application is attached. Thank you for your consideration.


Jane Doe

cell: 000-555-9999   email:

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