Pre-interview research…

 Hello Everyone, I wanted to share an article with you that I wrote last month for another website. I hope you can get some great tips from it.


Pre-Interview Research: Five tips to investigate a company before the interview.


By Rebecca Martin


The goal of any job interview is to get to the next step which is the offer stage and land the job! The best way to achieve this goal is by being strategic, linking your experience and strengths to the requirements of the position throughout the interview process and by dialoguing with the interviewer(s). The more prepared you are the more relaxed and confident you will be.


Five tips for employer research


1.  Visit the Company Website – An organization’s website will contain basic information about products and services, company history, and leadership.  If available, spend time in the online press room reviewing the latest press releases and media coverage.  This information will get you up-to-date quickly.


2.  Consult Human Resources – Ask the HR representative to provide you with a list of the interviewer(s) and their titles.  Knowing their titles will tell you about the types of questions they will be asking.  For example, the operations manager may be asking you questions about day-to-day processes and how the position you are interviewing for relates to production and quality. 


Knowing their names will allow you to do some additional research to find commonality with the interviewer(s) and learn more about their educational and professional backgrounds.  See step three:


3.  Review LinkedInLinkedIn is one of the largest professional online networking sites in the world. Populated with 25 million members, it is a warehouse of information for job searchers. First, look for the people who will be interviewing you.  Study their profiles to learn more about the organization to which you are applying and look for shared connections and interests.


Next, search LinkedIn for people you know who work or have worked for the organization in question. This will help you with step number four:


4.  Network, Network, Network – Talk to people you know who have worked at the company or are familiar with it.  They will be able to give you information that you might not find on the company website such as corporate values, leadership and management styles.


5.  Search the Internet – Run a general search of the internet for information on your prospective employer.  You may find the company referenced in the minutes of civic groups or in legal proceedings.  Key the company name into Google Maps to find customer reviews.  Similarly, sites like provide a forum for employees to praise or complain about their employers. 


Using these resources, you can find insight into company reputation, culture and values such as work life balance, volunteerism, and philanthropy.  Some of this information will help you during the interview, while other information can help you decide if this workplace is right for you.

Rebecca Martin, founder of  dear jane… lives in northern California where she works as a career coach and training professional. She believes that people can find jobs/careers that bring them enjoyment and prosperity. She blogs about the career search and produces The Best Darn Career Show posted on YouTube.

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