Tag Archives | C-Level

140 Characters of Risk: Some CEOs Fear Twitter

140 Characters of Risk: Some CEOs Fear Twitter Social-Media Gaffes Make Some Chiefs Leery of Twitter, but a Few Brave Ones Embrace It By LESLIE KWOH And MELISSA KORN When General Electric Co. GE -0.22% Chief Executive Jeffrey Immelt tweeted for the first time this month, his “Hello Twitter” was greeted with some snarky replies, including this one: “@JeffImmelt how come […]

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