I recently taped a session with my dear friend Robin Fahr in Pleasanton, CA for her show on local Channel 30. She is so gracious and always asks me to share on the latest career topics, trends, etc.

I tend to talk about what’s going on with me and my clients as usual. 🙂

So below is what I wrote before I went on the show. To memorize my script I used the acronym PIFF and before the tape started rolling I was telling Robin about PIFF and it was so funny because she actually thought it was part of dear jane’s methodology, so she mentioned the word PIFF on TV. It makes me chuckle to this day. But it also helps me to remind my clients about what’s important during the job search.  

Postive Mental Attitude



Follow Up


There are so many jobs and this is a great job market, especially in the San Francisco Bay Area. I work with people all over the world and I believe everyone can get a job if they are willing to put at least 35-40 hours a week into their job search. Below are some tips that are helpful during job search.



1) Indeed.com = Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP.

Search Engine powered by google = Our tips will help you search jobs.

I.e. type in what = project manager   where = San Francisco, ca

Result = 10,000 project manager jobs available

Note: Simplyhired.com and Glassdoor.com



FOCUS FOCUS FOCUS! Companies hire based on Core Competencies, Salary, Compatibility, and Chemistry – Read the job description

1). Job Seeker Core competencies = Hiring Companies Core Competencies

Understand the needs of the company first

Apply to the correct job/making it relevant to who you are and what you do.

For example: If you are a marketing manager then you shouldn’t be applying to a Contract Administration position. Or if you are a Director of Finance you shouldn’t be applying to a Financial Analyst position. These are true stories. I have clients that have done this before they started working with me.

2) So many people just throw resumes out there and they aren’t focused.

3) They get rejected and then feel down and then quit.




  1. #1 Pick up the phone and follow up after you submit your resume.
  2. Make a cold call to the person you sent the resume to. Find the hiring manager on the website. Or in Linkedin.
  3. Use common sense.  If you are submitting to a Marketing Manager position then call into the Director of Marketing’s office. Just conduct a search in LinkedIn for the Director of Marketing for that company. Then make a cold call into the company.
  4. Why does this work? Because NO ONE IS DOING IT.
  5. LinkedIn – Make sure you have an account and sign up for the premium account $49.00 during job search. It is the quickest way to get an interview after you submit your resume.


PMA – Positive Mental Attitude

1)     Keeping a positive attitude and not taking everything so personal

2)     Doing your homework and getting prepared. Going from self centered to company centered.

3)     Once again figure out what you need and want and then find a company that aligns with your passion, values, interests, etc.

4)     We don’t feel that we can get what we want but we can. We just have to put the work into it. It isn’t hard it just takes work.